HappyPo | Tiffany Lu Creative Content Portfolio

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I created engaging social media content for HappyPo, tailored to the German audience. I developed content across various categories, such as educational posts highlighting the benefits of the product, fun and demonstrative videos showcasing its sustainability emphasizing toilet paper savings that got 11.5K views, and storytelling mood photos showcasing how and where the product could be used. Additionally, I conceptualized and designed eye-catching visuals for giveaway campaigns, successfully boosting audience engagement and engagement. Through a mix of creativity and strategy, I ensured that all content aligned with HappyPo’s brand identity while resonating with its target audience.

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Product Benefits

I utilized clean, simple designs paired with catchy titles to craft visually appealing content.

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Giveaways

I executred a giveaway where the users has to engage in the aacount by following us, sharing the post in their story, and tagging their workout buddy in the comment. The giveaway campaign resulted in high engagement with 291 likes, 526 comments and 278 new follows.

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Sustainability Promotional Video

I conceptualised and animated a Gif video to demonstrate how using HappyPo is significantly more sustainable than toilet paper, highlighting its ability to help save trees.

UnserPlanetbrauchtdichumderNachhaltigkeiteinenSchrittnaherzukommen.MachunseremPlanetenmitHappyPoeineFreude._______Ourplanetneedsyoutotakeonesteptowardsustainability.Maketheplanethappyagainwith-ezgif.com-video-to-gif-converter.gif

HappyPo Mood Photos

I curated a series of mood photos aligned with the brand's values,
crafting a narrative and evoking emotions to help the audience connect with the brand.

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