New Jozi Social Content

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I created a Social Media Content Calendar for this Cafe, strategizing based on thier target audience and competitors. I developed content categories and a consistent posting plan, using storytelling to make each post engaging and relatable,while also producing and editing the content using Cap Cut to ensure a cohesive and compelling social media presence.

I adapted this trend into a fun, visual format where coffee beans are poured into cups to represent each owner’s answers, creating an engaging and playful way to introduce their personalities.

14 Question Trend

Q&A with Cafe Owners

I conceptualized a Q&A series to introduce the cafe’s owners, creating engaging content that lets the audience get to know them personally. The plan allows the cafe to post one video per week, keeping the content consistent, engaging, and building a stronger connection with their audience

Cafe Opening Marketing

I designed a window display for the cafe during renovations to create buzz for the opening and attract Instagram followers. Turning the empty window display into a promotional opportunity.

Window Display

First iteration

For the first version, I created a series of guiding questions that lead the audience to a final prompt to scan a QR code, directing them to a video of the cafe owners announcing the opening date. I designed an interactive display to engage passersby and encourage participation

Final Version

For the final version it was a simplified, visually appealing update, with clear branding,brand's bright blue color, and an easy-to-read layout for maximum impact.

2 Types of Content base on Attention Span

I humorously designed two videos for the café opening: one for short attention spans and one for long, tailoring the same message to engage different audiences.

Do you have Short Attention Spam?

Yes

No

The Story Behind New Jozi

I created a storytelling interview series featuring the cafe owners, sharing how they started the cafe and the story behind the Cafe's name. The format allows the audience to get to know the owners through short, fun videos. I suggested posting one video per week to maintain consistency, drive engagement, and build a stronger connection with the audience