Hydrate | Tiffany Lu Creative Content Portfolio

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Fitness & Lifestyle Water bottles

I strategized Hydrate Bottle's Social Media Content for the UK audience, designed multiple campaigns, giveaways, and trend-driven Instagram Reels with 5K+ views. I collaborated with influencers and ran paid campaigns to drive sales.
I also led and executed the Summer Sports Campaign, curating content
and models that resonate with the target audience

Valentine's Day Campaign

I used the pink and purple to create a romantic and cute feeling while highlighting the water bottles.

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Giveaway Campaigns

I executed a giveaway where the users has to engage in the aacount by following us,
sharing the post in their story, and tagging their workout buddy in the comment.
The giveaway campaign resulted in high engagement with 291 likes, 526 comments and 278 new follows.

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Elon Musk Twitter Trend

The tweet of Elon Musk saying "i am going to buy McDonalds and fix all the ice cream machines" was trending at this time. I decided to catch this trend and create a fun post based on this trend

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Mother's Day Campaign

This is one of the campaign I am very excited about. The concept of mother's are superheros and even superheros need to stay Hydrated. This campaign is eye catching while showing off our Hydrate water bottle.

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Queen's Jubilee Day

Since Hydate is a UK based brand, we celebrated queen's jubilee's day on Social media by creatively showcase queen's iconic colourful outfit and matched it with our waterbottle to show our wide selection of colours.

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Summer Sports Campaign

I planned and executed the Summer Sports Campaign photoshoot, handling models, photographer, location, and equipment. Since Hydrate targets fitness and sports enthusiasts and water bottles are in high demand during summer, I conceptualized the shoot around outdoor sports and summer activities in the park to make the content relatable and engaging.

Reels inspired by Trends

I spotted trending formats and adapted them to the Hydrate brand, creating fun, engaging reels that were relatable and fun. I created on-brand, engaging, and relatable reels that highlight product features and show the audience how they can use Hydrate bottles in many different occasions, resulted in high engagement with 3–5K views.

I leveraged trending music and used video editing tools to create high-engagement videos that effectively showcase the product and capture audience attention.

Leveraging Trending Music

Influencer Collaboration

I identified relevant influencers, coordinated outreach, and briefed them on content concepts.
I also provided products and guidance to ensure alignment with the Hydrate brand.
I managed the full collaboration process with campaigns that drove high engagement and boosted sales.

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